Wednesday, February 12, 2014

The Future of Media



Q: Describe your vision of how the media world will be for most people five years from now. Discuss how and where people will access news, entertainment, and other media content, and examine what media companies may be important. Think back through all the readings to give examples and contexts.

The media world five years from now will be all about interactive content.  we are seeing the beginning phases of this now with QR codes and scannable advertisements and barcodes.  I think that the future will not be based on scannable driven media but sensor driven media.  rather than having to scan a code that will open media content, i feel like proximity based alerts will be more prevalent.  Imagine walking in front of a department store and your device immediately gives you an alert that all denim are buy one get one free.  If that were the case, the consumer didn't have to act to receive that info. 
I think that the digital screen, like that of google glass and other ultra portable devices will be the future of media access, whether it be news, advertisements, or entertainment.

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